In which I don't bother to asssign a subtitle.
Glittering promises to transform you into a social media powerhouse overnight are scams. Focusing on a long-term method to grow your social media presence, though, is a good idea.
Many groups, including college journalism outlets, are strategizing on the best ways to use social media to expand their brands. I have my own strategy for increasing followers, finding people, increasing hits and helping others, which I use daily at my job as Technology Manager for George Mason University’s Office of Student Media. I’ve made an acrostic for the strategy: MEGA.
MEGA Social Media:
- Monitor related topics
- Engage the audience
- Grow your coverage
- Be Active
A surprising number of folks fail to do all of these things. So I figure a bit of expansion might be helpful.